The 750mL bottle retails for a suggested MSRP of $55.99 and online ordering will be available for the Nashville market online later this month. Bourbon has experienced a significant boom over the past few years and is currently the third fastest-growing spirit in the U.S, according to Nielson data.īlended and bottled in Nashville, Happenstance is 90 proof with 45 percent ABV. Happenstance fills a void in the whiskey category, offering an approachable yet elevated spirit brand and flavor profile that welcomes both introductory whiskey drinkers and seasoned professionals. The edgy and sleek bottle stands out on any shelf and its foil and noir finishes communicate its quality and add a high-end look, while its modern lettering pays ode to the heritage of bourbon, approachable branding, and color pallet, and finishes off with a contemporary touch with the wings that wrap the bottle. Parker focused on the design as intensely as she did cultivate the unique flavors of this new era bourbon. At Happenstance, we’re raising a new generation of whiskey lovers who celebrate life’s little moments, so cheers to that!”Īlong with its unique flavor profile, Happenstance’s design-forward bottle is intentionally curated to be the perfect addition to one’s bar cart. “Although we believe many great moments happen by chance, our premium-bourbon is not one of them. “We wanted to create a product that pays homage to the tradition of American bourbons that have come before us, but with an unexpected punch of today’s most sought out flavors,” says Paige Parker, founder of Happenstance. The Nashville-based, female-owned brand launched its Founder’s Edition, straight bourbon whiskey that contains a complex combination of vanilla, hazelnut, toasted oak, honey, and toffee notes – double distilled, barrel-aged to perfection. Happenstance, a premium whiskey spirit that celebrates life’s moments that happen by chance, is available for distribution through Lipman Brothers.

Happenstance packs